Shares of sporting goods retailers were pummelled in early trading on Friday as dismal quarterly results from Hibbett and Foot Locker heightened concerns about a supply glut intensifying price wars in the industry.
Under Armour Inc's shares hit a record low after it trimmed its full-year sales forecast, and said it would cut 2 percent of its workforce and shutter facilities amid fierce competition in North America.
German sportswear company Puma's use of top athletes and celebrities as its face seems to be powering its rising revenues, a strategy the brand plans to continue after its flagship star Usain Bolt retires.
Alabama-based Hibbett Sports, Inc. is trying to salvage falling sales by launching an e-commerce site. The company will report its Q2 earnings next month but anticipates announcing a 10% drop in quarterly sales.
The Unlike Any campaign highlights Misty Copeland, Natasha Hastings, and four additional female athletes' achievements and athleticism. The campaign films feature each athlete's physical prowess with spoken-word poems.