The American beauty company has announced an upcoming flagship for its relaunched cosmetics brand, Covergirl, projecting an interactive experiential concept store slated to open in NYC’s Times Square later this year.
Perfect Corp’s AR makeup try-on app was named as the official media and broadcast partner for 2018’s Professional Hair and Makeup Expo (PHAME) on Wednesday, with plans for the platform to offer expo-related media in app.
The global professional services company has teamed up with immersive content studio Specular Theory to produce an extended reality experience, picking up VR Fest’s Best VR Branded Entertainment award.
Perfect Corps.’ makeup try-on app picked up Google Play’s “Editors’ Choice” approval this Wednesday, along with selfie editing app YouCam Perfect, cementing AR and AI technology’s position in the beauty industry.
The New York-based cosmetics company has created an online augmented reality try-on service for its CoverGirl brand, allowing consumers to experiment with full makeup looks without having to download an app.
New technologies YouCam will roll out include real-time AR hair coloring; artificial intelligence (AI) "Look Transfer" that brings makeup looks to life from printed photos through 3D face AR tech, and AR training tools.