Geraldine Wharry: Narcissism: The New Normal?

 

Artwork by Domenic Bahmann

 
In the first months of Donald Trump’s presidency, we examine on a micro and macro level the context in which an extreme narcissist has been able to rise to power.

We are living in “the Pivotal Age”, facing a fork in the road as a society. As the realest reality show in history unfolds, we look at how this catalyst moment has been in the making for several decades through economic policy, technological advancements, the Internet and social media. 

With long lasting choices to make, society faces a future pulled between Narcissism and Empathy. And a possible new world order. This affects our everyday lives and impacts our ability to create, innovate and ultimately the way we engage with products and brands. 

So how did we get here? Our in depth op-ed and trend analysis proposes answers to these questions in five key areas:
 
  1. NARCISSISM AT A MICRO LEVEL

Selfie by Zhivko Terziivanov / Kim Kardashian on Snapchat
  1. THE TIPPING POINT

Jimmy Carter Speech "Crisis of Confidence" July 1979

 
  1. NARCISSISM AT A MACRO LEVEL

"The Realest Real’ a film by Carrie Brownstein for Kenzo

 
  1. THE FIGHT FOR EMPATHY

Stephen Hawkins / Weekday T-shirt from Zeitgeist Line

 
  1. EMPATHY AS A DRIVER FOR INNOVATION

Generation Empathy by Amanda Gorman / Multimedia artist Julian Klincewicz

 

 

 
By Geraldine Wharry | Research contribution: Tanja Novak
 
We specialise in:
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Ready-to-wearBeautyFall-Winter 2018