Intimissimi On Ice: The Lingerie Spectacle

Lingerie labels rival ideas of how to stage their collection. Victoria's Secret, Etam and today Intimissimi now depend on spectacular shows. It’s in the Verona Arenas, on 9th October that an event that took place, combining a pop concert, an opera and figure skating, orchestrated by Patricia Field ( iconic stylist of Sex & the City ) who created all the artists’ costumes on stage from the current Italian brand’s lingerie collection. A dream casting and setting with a sensual and glamorous red carpet!Interviews from: Eva Herzigova, Nadja Auermann, Sandro Veronesi, Patricia Field and Elisa SednaouiEva HerzigovaToday I think everybody is kind of exposing their bodies more and more, with dresses cut out and I think it’s nothing surprising or nothing shocking. Sandro Veronesi We tried to do something that was not available on the market so something not only comfortable, not only classic but also fashionable. That was the initial idea of Intimissimi. Nadja Auermann Yes, normally we would prefer to hide it but I think it's pretty, if there’s a pretty bra why not reveal it a little. Patricia FieldYou remember it started with Sex and The City when Sarah Jessica would always show the bra strap. But I was for example a Coachella this past time, and all the young girls were running round in their bras and short shorts and the girls are running around in their lingerie. So I was encouraged when I saw that and when Intimissimi called me I thought, I got it! Sandro Veronesi-And this border between underwear and outerwear is no longer so clear. There are a lot of other additions of communication so the idea to offer a show to our customers was an attempt to communicate and to amuse and entertain our customers. Music of the show

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