83 029
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Norwalk
Permanent · NORWALK
BELK
Store Fulfillment Associate - Full Time
Permanent · FRANKLIN
BELK
Asset Protection Lead - Full Time
Permanent · AUBURN
BELK
Store Fulfillment Associate - Full Time
Permanent · SAVANNAH
BELK
Store Fulfillment Associate - Part Time - Independence Mall
Permanent · WILMINGTON
BELK
Asset Protection Associate - Full Time
Permanent · ROCKY MOUNT
BELK
Store Fulfillment Associate - Part Time - Coastal Grand
Permanent · MYRTLE BEACH
BELK
Store Fulfillment Associate - Full Time - Bridgestreet
Permanent · HUNTSVILLE
BELK
Store Fulfillment Associate - Full Time
Permanent · TUPELO
BELK
Store Fulfillment Associate - Part Time
Permanent · SAVANNAH
BELK
Asset Protection Manager - Triangle
Permanent · RALEIGH
ALO YOGA
Construction Project Manager
Permanent · LOS ANGELES
SUN VALLEY
Sun Valley Marketing Manager
Permanent · SUN VALLEY
LULULEMON
Community Specialist | (Contract) Market Street The Woodlands
Permanent · THE WOODLANDS
LULULEMON
Community Specialist | Orlando Premium Outlet
Permanent · ORLANDO
LULULEMON
Full-Time Community Specialist | Cumberland Mall
Permanent · ATLANTA
FOSSIL
Dam/Dynamic Media Administrator
Permanent ·
KOHLS
Operations Supervisor - Weekend Days
Permanent · PLAINFIELD
KOHLS
Technical Project Manager
Permanent · MENOMONEE FALLS
KOHLS
Loss Prevention Associate
Permanent · FINDLAY
NAVY EXCHANGE
Vending Route Driver (Operations Worker) FT w/Benefits
Permanent · BREMERTON
NAVY EXCHANGE
Asset Protection/Safety Investigator (Detective) FT w/Benefits
Permanent · BREMERTON
By
Reuters API
Published
Jun 30, 2020
Reading time
2 minutes
Download
Download the article
Print
Text size

'Glow' to replace 'whitening' in some L'Oreal skin products

By
Reuters API
Published
Jun 30, 2020

L'Oreal will gradually replace "white" or "fair" with "glow" or "even" for some products designed to help even out skin tones, the cosmetic group's chief executive said on Tuesday.


Photo: Shutterstock



The French company - the world's biggest manufacturer of beauty products, including brands Maybelline and Garnier - said last week it would change its labelling after a similar move by Unilever.

Unilever and L'Oreal are two big players in the global market for skin whitening creams used in many Asian, African and Caribbean countries where fair skin is often considered desirable.

Unilever had come in for criticism for its "Fair & Lovely" brand at a time of worldwide focus on racial injustice following protests prompted by the death of George Floyd, a Black man, in police custody in the United States.

L'Oreal CEO Jean-Paul Agon told investors on Tuesday that the rethink was targeted at specific products, especially treatments sold in Asia and countries like India aimed at protecting skin from the sun and avoiding dark spots.

"For a long time these products were called whitening, or fairness, and these labels are increasingly contested and less and less appreciated by local consumers," Agon told the shareholder meeting, conducted online. "We're simply adapting our vocabulary, to meet changing expectations and attitudes."

Agon said "glow" and "even" were more appropriate words for these products. He said it was not a question of a blanket eradication of the words "white" in all campaigns and products.

L'Oreal's announcement last Friday that it would drop words such as "white" from certain products made big headlines across the media.

"There's no need for all the media hype on this. But I recognise we should have explained it better," Agon said.
 

© Thomson Reuters 2024 All rights reserved.