​Make Up For Ever joins hands with Charli XCX for new campaign

By

Barbara Santamaria

Published
Mar 31, 2016

Global pop sensation Charli XCX has been announced as the new face of Make Up For Ever, the professional makeup line of innovative and artistic products.

Fronting the new Aqua XL Eye Pencil campaign, the 23-year-old singer of ‘Boom Clap’ presents an updated range of vibrant eye pencils, whose formula has been improved to deliver a long-lasting stay-on power and high color intensity.

“I love the creative energy of ​Make Up For Ever. They create products that allow me to experiment and be free. When I wear makeup I can feel sexy, demure, classic, futuristic… so many different things,” says Charli XCX.

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In 2016 the English artist will use Make Up For Ever products in all her performances and creative creations, including her live tour and video clips.  

Established by renowned makeup artist Dany Sanz, in 1984, Make Up For Ever was one of the first French businesses to launch a dedicated brand for professional makeup artists. The Paris-based company, part of LVMH, offers a collection of vivid, high-pigment colors, superior face and body foundations and expert artisan formulas.