​Stella McCartney launches new colourful accessory collection

By

Barbara Santamaria

Published
Apr 14, 2016

Stella McCartney’s iconic Falabella mini tote in shaggy deer is making a bold statement this summer with the introduction of vibrant new colours.

Comprising 7 new hues, the Rainbow Pop Falabella collection now comes in mist, bluebird, bright purple, hot pink, cherry, orange and golden syrup, each colour representing a personality trait.

Calmness, confidence, fun, friendship, love, playfulness and joy are represented in the range, which also includes matching accessories such as iPhone 6 cases, a half flap wallet, a credit card holder and a keychain.

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Russian supermodel Natalia Vodianova has been named the face of the campaign, shot by Harley Weir.

According to the ethical brand, the Rainbow Pop Falabella collection has been produced in line with its sustainability philosophy and the items were lined with recycled polyester made from recycled plastic water bottles.

The range will drop in Stella McCartney boutiques and in select retailers this April, as well as online. The mini tote bags will retail for $1,055 each.