​Tinyclues looks to accelerate growth in Europe, North America

By

Matthieu Guinebault

Translated by
Benjamin Fitzgerald

Published
Mar 27, 2018

Predictive marketing specialist Tinyclues, which recently closed on an $18 million funding round, has unveiled a new generation of its Campaign Intelligence solution at the E-commerce One-to-One tradeshow.

The latest is a deep learning technology (Deep AI), which looks to support acceleration plans for activities in Europe and North America. Two offices are set for the new markets, with one already opened in New York last autumn, while the other -in Rhine - is still in the works.

With Cdiscount, Cyrillus, Fnac Darty, Vestiaire Collective, Lacoste and Vente-Privée among its clientele, Tinyclues aims to capitalise on a doubling of revenues for the last fiscal year. Not to mention, a new round of fundraising from the EQT Ventures fund, as well as from previous investors such as Alven, ISAI and Elaia Partners. 

"This fundraising will allow Tinyclues to produce a more ambitious roadmap to help B2C marketers accelerate their campaign strategy reinvention and the optimisation of marketing agendas," said the firm.

"The investment also supports our ambitious "AI-first' solutions roadmap, with the objective of helping more brands transform campaign strategies and generate more revenues, thanks to campaign marketing intelligence." 

Founded in 2010 by CEO David Bessis, Tinyclues currently boasts some sixty collaborators.

Using predictive algorithms, the firm claims to be able to boost a company's revenues by an average of 49%, via e-mail, SMS, calls, mailings and Facebook ads.