×
45 106
Fashion Jobs
BATH & BODY WORKS
Senior Merchandise Planner
Permanent · Reynoldsburg
BATH & BODY WORKS
Talent Acquisition Manager - Logistics - Bath & Body Works - Columbus, oh
Permanent · Reynoldsburg
VICTORIA'S SECRET
Manager, Marketing Operations
Permanent · New York
VICTORIA'S SECRET
Brand Operations Manager-Southridge vs
Permanent · Greendale
FOSSIL
Connected Devices - Senior Product Manager
Permanent · San Mateo
GUESS
Distribution Supervisor
Permanent · Louisville
GUESS
Divisional Merchandise Manager
Permanent · Los Angeles
JCPENNEY
Incident Manager - Business Analyst 2
Permanent · Plano
JCPENNEY
Security Engineer 2 - IT Security & Compliance
Permanent · Plano
JCPENNEY
Senior Technical Project Manager - Stores Pos Delivery
Permanent · Plano
JCPENNEY
Product Analyst - Enterprise Fulfillment & Order Management
Permanent · Plano
FOOT LOCKER
IT End-User Support Specialist
Permanent · Bradenton
FOOT LOCKER
Manager, Visual Experience, Ftl/Lfl/Kfl
Permanent · New York
FOOT LOCKER
Inventory Control Specialist
Permanent · Camp Hill
NEIMAN MARCUS
Business Manager, Chanel - Westchester
Permanent · White Plains
NEIMAN MARCUS
Senior Manager, Group Sales Experience - Bal Harbour
Permanent · Bal Harbour
NEIMAN MARCUS
Senior Manager, Group Sales - Ala Moana
Permanent · Honolulu
NEIMAN MARCUS
Manager, Brand Experience/PR/ Events - Tysons Galleria
Permanent · McLean
NEIMAN MARCUS
Loss Prevention Investigator
Permanent · Denver
NEIMAN MARCUS
sr. Product Manager – Ecommerce Shopping Experience
Permanent · Irving
BLOOMINGDALE'S
Manager, Operations - Chanel
Permanent · New York
BLOOMINGDALE'S
Outlet Keyholder Selling, Full Time: Riverhead
Permanent · Riverhead
Published
Nov 27, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

​Boots appoints Markey to head new marketing initiatives

Published
Nov 27, 2020

Health and beauty retailer Boots has appointed Pete Markey chief marketing officer for its UK and Ireland operations, effective February. He replaces Helen Normoyle, who has left the retailer.


Walgreens Boots Alliance


The appointment comes after the UK health and beauty retailer unveiled a strategic partnership with Adobe and Microsoft and he will work on the programme to create and co-develop personalised shopping experiences.

Markey will also be tasked with overseeing the strategic direction and performance of all of Boots UK and Ireland marketing activity. This includes Boots' brand experiences, its loyalty scheme, media strategy and "overall execution of marketing plans across physical and digital touchpoints", Boots said.

He will report to Walgreens Boots Alliance global chief marketing officer Vineet Mehra.

He joins from the TSB bank where he was head of marketing for three-and-a-half years, responsible for brand, data, analytics, communications, digital, content and sponsorship. Previously, he has held senior marketing roles at Aviva and the Post Office.

Mehra said: “Pete is a world-class marketer, whose deep understanding of consumer analytics and innovative approach to engaging with customers will help take the Boots marketing approach to the next level.

“This is a pivotal role for Boots and his extensive experience will be invaluable as we seek to achieve our vision to become a truly modern, digitally native marketing organisation, while advancing our mass personalisation strategy.”

Copyright © 2021 FashionNetwork.com All rights reserved.