×
106 161
Fashion Jobs
NORDSTROM
Asset Protection - Agent - The Gallery at Westbury Plaza Rack
Permanent · Garden City
NORDSTROM
Asset Protection - Agent - Scottsdale Fashion Square
Permanent · Scottsdale
GAP
Senior Planner - Omni Merchandise Planning - Women’s Knits, Sweaters, & Swim - Specialty
Permanent · New York
GAP
Senior Planner - Omni Merchandise Planning - Women’s Knits, Sweaters, & Swim - Specialty
Permanent · San Francisco
ESTÉE LAUDER
Senior Manager, Global Product Marketing, Too Faced Cosmetics
Permanent · Irvine
SALLY BEAUTY CORPORATE
Account Executive - Cosmoprof
Permanent · Omaha
SALLY BEAUTY CORPORATE
Account Executive - Cosmoprof
Permanent · San Diego
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Topeka
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Lapeer
ALL SAINTS
Senior CRM Executive
Permanent · New York
TJ MAXX
District Loss Prevention Manager - Tustin, ca
Permanent · Tustin
MARSHALLS
Loss Prevention Detective - Boston
Permanent · Boston
TJ MAXX
tj Maxx lp Detective
Permanent · Castro Valley
HOMEGOODS
Loss Prevention Detective
Permanent · Champaign
TJ MAXX
tj Maxx lp Detective
Permanent · Cupertino
HOMEGOODS
Loss Prevention Customer Service Associate Full Time Now Hiring
Permanent · Portland
TJ MAXX
Loss Prevention Detective Cambridge, ma
Permanent · Cambridge
TJX COMPANIES
Distribution Center Loss Prevention Investigator
Permanent · Pittston
TJ MAXX
Loss Prevention Detective
Permanent · Paramus
HOMEGOODS
Loss Prevention Detective Full Time Now Hiring
Permanent · Beaverton
RAG & BONE
Sales Supervisor (Full -Time) - Christopher st
Permanent · New York
CENTRIC BRANDS
Supply Chain Operations Analyst
Permanent · Greensboro
Advertisements
By
AFP
Published
Sep 30, 2009
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

'Hint of India' comes to Milan catwalk

By
AFP
Published
Sep 30, 2009

MILAN, Italy, Sept 30, 2009 (AFP) - A "subtle hint of India" whispered down a catwalk here on Wednesday 30 September as collections by Indian designers Azara and Atsu were showcased in Milan Fashion Week's "new upcoming designers" section.


Photo: AFP/Giuseppe Cacace

Alpana Chauhan, who launched the Azara line with her husband Neeraj in 2004, said her "fusion" styles "maintain a subtle hint of India in clothes that you can wear without feeling too ethnic."

Both Azara and Atsu propose Indian fabrics and techniques -- tie dye, batik, embroidery, intricate beading -- adapted to a global market.

"It's a matter of keeping the Indianness in terms of treatment... but in terms of wear, we keep it global," said Chauhan, 30, noting that the collection's traditional bridal kundan jewellery ornaments provide "just subtle bursts of colour."

Atsu Sekhose agrees: "The silhouettes are adaptations, to make them more modern, more comfortable."

Thus loose pants based on the dhoti zip closed instead of using the traditional string tie; a dress with draping like that of a sari is "not over the top," says Sekhose, 32.

Chauhan and her husband, who met while studying at the National Institute of Fashion Technology in their native New Delhi, began with wedding dresses and party gowns before branching out to casual outfits.

The collection they unveiled Wednesday 30 September included a babydoll dress printed with a stylised Jodhpur bird and a neckline recalling a Maharajah's jacket in broad strokes.

"We keep it fresh and soft, breezy," she said.

Asked about providing the market with more revealing clothes than traditionally found in India, Chauhan said: "There's a thin line between something being sensual or vulgar. We do have plunging necklines, but they're not screaming for attention."

Both designers vary their styles for particular markets.

"The Middle East market wants longer lengths, for example," said Sekhose, also a product of the NIFT.

He launched Atsu in 2007 for the domestic Indian market -- where he has also had to cater for different tastes.

"In India there are lots of diverse tastes," said Sekhose, 32, who comes from India's remote northeastern Nagaland hill state.

"Delhi is a showoff city, they like to wear bling; Bombay is more Western, more revealing; down south in Chennai (or) Bangalore it's a different market."

Overall, though, "Fashion is really booming in India," he said. "Fashion is new to us."by Gina Doggett

Copyright © 2021 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.