NikeLab and Adrianne Ho announce partnership
NikeLab will be partnering with Adrianne Ho for not just an exclusive collaboration, but for an entire gallery dedicated to the streetwear influencer. The new “Muse” exhibit, installed on the top floor of NikeLab’s Shanghai outpost, will take a look into the social media star’s life outside of her online persona.
Exhibit highlights include a replica of Ho’s bed, some of her favorite streetwear pieces (like a Supreme box logo hoodie), and never-before-seen outtakes from Instagram photos, photoshoots, and video shoots.
Alongside the gallery exhibit, Ho had her hand in designing a capsule collection for NikeLab. The collection will boast not just streetwear – which is fitting considering the Canadian-born model got her start posting selfies in her favorite streetwear pieces – but also tote bags, a zine, posters, postcards, and a set of chopsticks (an ode to Ho’s Chinese heritage and her love for Chinese food).
Ho has already charmed many a brand. She's been featured in campaigns for Maybelline, L'Oreal, Nike, Stussy, and Levi's. Her own fitness show (and subsequent iPhone & Android app) has just finished filming and will be hitting the small screen later this year.
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