87 176
Fashion Jobs
SPECIALIZED
Brand Development Manager - Michigan
Permanent · LANSING
ECCO
Third Keyholder
Permanent · ELIZABETH
ECCO
Third Keyholder
Permanent · LAS VEGAS
ECCO
Sales Manager - National Accounts (Remote)
Permanent · LONDONDERRY
ECCO
Third Keyholder
Permanent · ROSEMONT
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
NEIMAN MARCUS
Sales Professional, Beauty
Permanent · NEW YORK
TIFFANY & CO
Manager, HR Business Partner
Permanent · NEW YORK
URBN
Security Officer (Monday-Thursday; Overnight Shift)
Permanent · LEVITTOWN
AMERICAN EAGLE OUTFITTERS
ae - Market Visual Leader - us
Permanent · MCLEAN
CROCS
Supervisor, Distribution Center - 1st Shift
Permanent · LAS VEGAS
NEWELL
Associate Brand Manager, Coleman
Permanent · ATLANTA
Published
May 23, 2013
Reading time
2 minutes
Download
Download the article
Print
Text size

& Other Stories gets styled by Blogosphere fashionistas

Published
May 23, 2013

& Other Stories, the new store concept by Swedish giant H&M, peers at fashion through the wrong end of the fashion world's telescope. Clearly inspired by streetstyle fashion and blogs, the women’s clothing brand has naturally created its own bespoke communication style. Thus, without much public fanfare, & Other Stories is finding its target market by getting mention on the Web and hobnobbing with online fashion icons. These tastemakers are not necessarily spokespersons for the brand but rather sources of inspiration who give their take on the store’s collection under the rubric “Stylist Story.”

Tamu McPherson, fashion editor, who shot the photo session of her colleague Elisa Nalin for & Other Stories (photo: & Other Stories Tumblr)


Right now, the & Other Stories e-commerce website, launched in April, is featuring the current Parisian it-girl and muse of hype, Jeanne Damas. The story shows her picks for the store’s current collection in a photo session of a hip night out in Paris, very insider for viewers in the know. The next Stylist Story tastemaker is Elisa Nalin, an Italian stylist based in Paris who has worked for Vogue Japan and Dazed & Confused. She also volunteered herself for a photo shoot with her apartment and neighborhood as backdrop, as seen by another writer and blogger Tamu McPherson.

& Other Stories “edited by” Elisa Nalin will also have a physical component in stores that features her picks and pairings from the & Other Stories collection. Since its launch a few weeks ago in March, the new medium-range brand has opened seven stores in European capitals including Milan, Paris, London, Stockholm, Berlin, Copenhagen and Barcelona.

Copyright © 2024 FashionNetwork.com All rights reserved.