'Wear Canada Proud' Canadian designer pop-up opens in Toronto
today Jun 26, 2019
A pop-up shop dedicated to Canadian design opened on Monday at the CF Toronto Eaton Centre in Toronto, Canada.
Running until July 12, 2019, the 'Wear Canada Proud' Canadian designer pop-up is home to a curated selection of Canadian products by jewellery brands Dean Davidson, Biko and Jenny Bird who also designed exclusive pieces for the pop-up. Vegan leather brand Matt & Nat can equally be found, alongside clothing and outerwear brands Moose Knuckles, Hilary MacMillan, Roots, and others.
Right on time for Canada day, the exclusive pop-up was launched by Cadillac Fairview, Ravel by CF and CAFA to allow shoppers to discover a variety of Canadian designers, brands and to shop Canadian products onsite.
Likewise, the pop-up gives Canadian fashion brands and designers access to new audiences with their signature products and unique stories, and allows customers to engage and reconnect with Canadian brands.
"We are thrilled with this partnership and the launch of the Wear Canada Proud pop-up because it builds amazing awareness and education for Canadian brands,” said Vicky Milner, CAFA President, in a news statement.
“It not only provides an opportunity for Canadians and tourists alike to discover and fall in love with all of the wonderful brands our country has to offer but also highlights the diversity of talent we have. So many Canadian brands are also very successful globally and through this partnership we are telling that story.”
Designer programming is expected to run consistently throughout the three-week experience to give shoppers an immersive ongoing experience.
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