20 French lingerie labels to hold collective runway show in Paris
For the first time, the French lingerie industry association Promincor-Lingerie Française has organised a collective runway show at the Pavillion Cambon in Paris for its members, keen to enjoy the limelight after brands such as Etam and Victoria's Secret have staged major shows in the French capital. The event will be held on January 22, in parallel with the international lingerie trade show SIL, scheduled in Paris on the same weekend.
The Promincor event, called 'Lingerie Mon Amour' and designed to promote French underwear expertise, will bring together 20 labels and will feature both classic catwalk sequences and a series of dance pieces. Promincor's 15 members, which also produced the 'Lingerie Française' international itinerant exhibition, will all be joining the party: they are Antigel, Antinea, Aubade, Chantelle, Empreinte, Eprise, Epure, Implicite, Lise Charmel, Lou, Louisa Bracq, Maison Lejaby, Passionata and Simone Pérèle.
Another five emerging labels have also been invited: Elise Anderegg, Madame Aime, Maud & Marjorie, Paloma Casile and Ysé.
Nearly 450 guests are expected at the Pavillon Cambon, mostly international buyers, but also some of the many journalists from around the world who will come to Paris for the Men's Fashion Week. Some guest tickets will also be available for the general public through a competition, and the show will be streamed live on the Lingerie Française website and on social media.
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