Italian fashion house Ermanno Scervino has chosen the French Riviera, more precisely the principality of Monaco, as the venue for its 2021 cruise Show, reports Women's Wear Daily. The show will be held on May 14, 2020.

Scheduling for the cruise show season now looks to be (almost) as dense as it has been for recent Fashion Weeks, with shows planned at locations all over the world. Ermanno Scervino, which this year is the guest of honor at the Monte-Carlo Fashion Week from May 14-18, will present its event in Monaco. The show will take place on May 14 at the Monte-Carlo Sporting.

This is not the first time that Monte-Carlo Fashion Week has invited a major fashion label to show its cruise collection as a guest of honor. A similar invitation was extended to Alberta Ferretti last year.

Giorgio Armani is set to kick off the Cruise collection season with a show in Dubai on April 19. Hermès will present its event in London on April 28, Chanel in Capri on May 7, Dior in Lecce on May 9, Versace in the United States on May 16, Gucci in San Francisco on May 18, Prada in Japan on May 21, Alberta Ferretti in Rimini on May 22, and Max Mara in Saint Petersburg on May 25.