21 brands confirmed for 080 Barcelona Fashion’s first fully digital edition
080 Barcelona Fashion is gearing up to host its first ever fully digital edition. After postponing the event due to the coronavirus crisis, the Spanish showcase will run from 14-17 September with a line-up of 21 designers and brands.
Following in the footsteps of other international fashion weeks, the digital edition of 080 Barcelona Fashion will aim to “take advantage of digital formats to attempt to bring fashion to all audiences while opening the event to an increasingly international public”. So the 080 TV website will serve as a digital hub, hosting a series of digital activations from virtual front rows to ‘Designers DNA’ broadcasts, capturing the essence of various fashion brands through short documentary films. Runway shows will be streamed live from the Sant Pau Art Nouveau architectural complex.
This season’s schedule includes the likes of Oscarleon, Txell Miras, Menchén Tomás, Brain & Beast and tailoring phenomenon Mans, as well as Catalan brands including Naulover, Yerse, Sita Murt, Maite by Lola Casademunt, Lebor Gabala, Guillermina Baeza and industry heavyweight Custo Barcelona. Emerging designers are also joining the showcase with confirmed names such as Eñaut, Guillem Rodriguez, The Label Edition, All That She Loves, Lera Mamba, Eiko Ai. Úlia G. Escribà and Onrushw23fh will present at 080 Barcelona Fashion for the first time.
International ambitions
“This edition of 080 continues its commitment to technology, sustainability and the circular economy. The aim of the platform is to promote Catalan fashion and design on an international level. In this sense, digitalisation can be seen as an opportunity to increase the projection of Catalan fashion while reaching new international audiences,” the organisers said about the event. Continuing with the ‘Undress your mind’ theme, the showcase cements its position as an open, multidisciplinary platform with an international focus, reflecting its commitment to sustainability, creativity and innovation.
Other highlights will include a programme of fashion, business and tech talks led by industry experts, as well as a Behind the Scenes section providing never-before-seen footage from previous editions and exclusive behind-the-scenes content.
080 Barcelona Fashion Showroom is also going digital, using new technology to bring together fashion agencies, buyers from international fashion chains and local brands like Escorpion, Simorra and Munich. The exclusive community will be active from 10-23 October and is expected to draw thousands of buyers.
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