2nd Street opens first East Coast US store
Feb 20, 2020
Having concentrated its U.S. expansion efforts on southern California up until now, second-hand clothing chain 2nd Street USA, Inc. is opening its first East Coast store in NoHo, Manhattan later this month.
Spanning 2,847 square feet, the new store is located at 712 Broadway, New York, and will offer shoppers some 10,000 items, including men’s and women’s apparel and accessories from big-name brands such as Saint Lauren, Balenciaga, Chanel, Louis Vuitton, Gucci and Off-White.
One section of the store will also focus exclusively on Japanese brands, including Comme des Garçons, Issey Miyake and Yohji Yamamoto.
The new store is the sixth stateside location to be opened by the company, an American subsidiary of Japan’s GEO Holdings. The chain first touched down in the U.S. with a location on Los Angeles’ Melrose Avenue, which opened in January 2018.
This location was quickly followed by openings in Pasadena and Costa Mesa later the same year, with two further stores following in Torrance and Sherman Oaks at the beginning of 2020.
The retailer aims to offer shoppers a diverse inventory, presented in a highly organized and clean environment, and prides itself on its customer service, which is inspired by the Japanese concept of hospitality, or “Omotenashi.”
Stores boast their own in-house stylists and also offer buying services for customers who wish to sell their own gently-used fashion items.
2nd Street was founded in Japan in 1996 and currently operates some 500 stores in its home country. The chain is planning to expand to 10 U.S. stores in the short term, and at least 100 in the long term.
And with the second-hand fashion market expected to be worth $51 billion in the next five years, 2nd Street’s push for expansion since the beginning of 2020 seems to have been judiciously timed.
2nd Street NoHo will open its doors on February 22.
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