34 Heritage launches first e-commerce website

By

Obi Anyanwu

Published
Mar 30, 2017

Denim brand 34 Heritage this month launched its first e-commerce website. The new website features a shop section, offering the brand’s full range of denim jeans and chinos, and a Fit Guide and Style Guide.

 
The 34 Heritage product offering is divided by its popular styles and fits. Customers will find denim, pants and shorts in the classic Charisma fit, the straight leg Courage and mid-rise Naples fit. The Fit Guide goes into detail about the available fits and proper measurements.
 
Founded in 2011 by the owners of Mavi denim, 34 Heritage offers high-end men’s denim intended to fill a void in the market for men in search of comfortable, luxury jeans. The brand is targeted towards well-traveled men, ages 35 and above, and is stocked at retailers such as Allen Edmonds, Nordstrom and Bloomingdale’s.

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34 Heritage enters the direct-to-consumer realm over 5 years after it was founded. A rep for the brand told Fashion Network that it plans to keep products on the website full price for the time being.