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Published
Oct 4, 2010
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5.elements.berlin’s where and when changed

Published
Oct 4, 2010

5.elements.berlin

The German trade fair for intimate, beach, and spa has decided to surf the crest of the Berlin shows. Indeed, the trade show will also take place at the symbolic location of Kabelswerke, a former Pirelli factory, and former Bread & Butter location between 2002 and 2006.

The new location chosen is much more tangible to fashion than the Exhibition Centre. The organizers behind the fair, Ocean Media, have also announced a change in dates. The next edition will take place between the 16th-18th January, just before Premium Men begins on the 18th and Bread & Butter on the 19th.

These changes should help the fair in its development, after its recent launch in July 2009, at the same time Bread & Butter returned to Berlin. This past July, the fair registered around 91 exhibitors and presented 184 collections. The visitors attendance reached 3,003.

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