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By
Reuters
Published
Apr 27, 2009
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ASOS expects to beat FY profit expectations

By
Reuters
Published
Apr 27, 2009

LONDON, April 27 (Reuters) - Online fashion group ASOS (ASOS.L) said it expected to beat full-year profit expectations after annual sales more than doubled and that current trade remains buoyant.


ASOS Embellished Tunic Dress Spring 2009

The group, whose ASOS.com website targets internet-savvy 18 to 34 year olds, said in a trading statement released on Monday that sales for the 12 months to the end of March rose 104 percent to 165 million pounds ($240.6 million) and that sales for the 4 weeks to Apr. 24 were up 80 percent year-on-year.

International sales, bolstered by the weak pound, were up 173 percent on last year, said the group.

The company said younger fashion was proving resilient and that internet shopping continued to gain in popularity, despite the economic downturn.

($1=.6857 Pound)

(Reporting by Rhys Jones; editing by James Davey)

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