Accenture and Fast Retailing team up for digital consumer services

By

Obi Anyanwu

Published
Jun 16, 2015

Fast Retailing Co., Ltd. and Accenture have expanded on their long-standing partnership by forming a joint initiative to accelerate the digital innovation of consumer services. The companies have agreed to explore ways to offer customers a personalized online experience.
 

The new venture will help Fast Retailing develop a new business model that will embed a range of services in product development, merchandising, production, etc. to enable customers to select, try, purchase and receive products and services anytime and anywhere.

Accenture will help Fast Retailing build a cloud-based technology platform that will customize a user’s experience according to actionable customer insights, and recruit and train talent to build a customer experience team.

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Tadashi Yanai, Chairman, President and CEO, Fast Retailing, commented: “Through this collaborative framework with Accenture, Fast Retailing will globally present and introduce the possibility of an innovative business model beyond the retail industry and accelerate developing the world’s leading direct business model. Fast Retailing, partnering with Accenture, will enhance store strategy, create a state-of-the-art supply chain network and develop innovative talent to meet the consumer demands in the era of digitalization.”
 
Fast Retailing is one of the leading global Japanese retail holding companies that designs, produces and sells clothing for the Uniqlo, Helmut Lang, Theory, J. Brand, Comptoir des Cotonniers, GU, and Princesse tam.tam brands.