Published
Mar 5, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Addition Elle launches #CurvyCastingCall

Published
Mar 5, 2017

Addition Elle is making a call to curvy models to be the face of their up-coming fall 2017 campaign. Baptized #CurvyCastingCall, the model search contest launches this month and is open to all Canadian and American residents.
 
To participate, contestants can simply submit their photos on the Addition Elle website between March 7 and 28, 2017. Then, fans and judges will vote for their top five finalists who will be flown to New York City to participate in a photoshoot.

Addition Elle launches #CurvyCastingCall. - facebook.com/pg/additionelle

 
A final winner will then be chosen and announced on May 9, 2017 who will be featured in the brand’s fall 2017 campaign, and will walk in the upcoming 2017 Addition Elle show during New York Fashion Week. More over, the winner will get a $1000 shopping spree at Addition Elle, and the chance at a one-year modeling contract with Wilhelmina Model.
 
“The role of models has changed dramatically over the last several years. Today’s aspiring model must not only have the ability to model but inspire others, understand social media and bring personality to the clothes,” said Roslyn Griner VP of Marketing and Visual Merchandise for Addition Elle, in a news statement.  

The Canadian plus-size fashion brand has pioneered several initiatives in the last year, celebrating plus-size women and reinforcing its belief and positioning for “Fashion Democracy”, a philosophy grounded in the belief that style isn't limited by size.
 
At New York Fashion Week last season, Addition Elle launched its “F* This” campaign, addressing the frustrations of plus size women. The retailer equally launched a #Nomorerules swimwear campaign last summer.
 
Addition Elle is a member of the Reitmans store banner. The company currently operates over 100 Addition Elle retail locations across Canada. Addition Elle is also available in U.S. department stores such as Nordstrom and Lord & Taylor

Copyright © 2024 FashionNetwork.com All rights reserved.