Adidas chooses Parley for NHL All-Star Game Jerseys

By

Jennifer Braun

Published
Jan 10, 2019

Adidas is once again choosing to team up with Parley for the Oceans. This time, it has used Parley’s signature ocean plastic textile, developed by upcycling marine plastic waste, to make the jerseys for the 2019 NHL All-Star Game. 

 
The eco-innovative and ocean-inspired Adizero Authentic jerseys are the first-ever NHL hockey jerseys to feature repurposed and upcycled materials. 
 
Players will wear the new sustainable jerseys at the All-Star Game on Saturday, Jan. 26., as well as at the 2019 SAP NHL All-Star Skills exhibition on Jan. 25. 

“We create products tailored for an athlete, their sport, life and world and we’re excited to introduce the special edition adidas Adizero Authentic Pro x Parley jerseys,” said Dan Near, Sr. Director of Adidas Hockey. 
 
“The NHL is a recognized leader in addressing major environmental challenges and preserving the roots of our game,” added Brian Jennings, NHL Chief Branding Officer and Executive Vice President. 
 
“Adidas has been an incredible partner in our efforts and shares our commitment to promoting sustainable business practices. Each year, the NHL All-Star Weekend serves as an opportunity to showcase innovations across all aspects of our game. This year’s NHL All-Star Game in San Jose is the perfect setting for adidas to introduce environmentally-conscious jerseys that complement our focus on environmental stewardship.”
 
The jerseys come in white and black, and features the crest for each team, while the Parley logo is featured inside the back of the collar. Additional design details include contrasting black or white perforated numbers, names and sleeve stripes, along with the 2019 NHL All-Star event patch on the right shoulder. Previously, All-Star jerseys have featured the NHL Shield and conference logo.
 
The special edition Adidas jerseys will also be available to the public for $200.