Adidas extends partnership with performance company Exos

By

Obi Anyanwu

Published
Apr 21, 2017

Adidas and human performance company Exos on Thursday extended their long-term partnership through 2021. Since Exos’ founding in 1999, the company has been in partnership with Adidas in an effort to better serve Adidas’ athletes.

 
Exos has collaborated with Adidas on numerous projects, including the adiPure, Techfit, and miCoach product lines. The performance company also works with Adidas at the sportswear company’s flagship store in New York City where performance specialists provide guidance for customers.
 
As per the agreement, Exos will continue to support Adidas through global business unit integration and in-market activation. Exos will also support the performance of Adidas employees at the company’s headquarters in Herzogenaurach, Germany and Portland, OR.

“At Adidas, we believe that through sport we have the power to change lives. We want to make sport more accessible to everyone around the world and create a healthier population unified by sports culture,” said James Carnes, VP of strategy creation at Adidas.
 
“We plan to continue to embed the EXOS philosophy deeply into our organization and build products, programs, and experiences for all athletes to improve their performance and feel their best all day.”
 
Formerly named Athletes’ Performance, Exos operates training facilities in Phoenix, Frisco, TX, Carson and Carlsbad in California, and Gulf Breeze, FL. Founded by Mark Versetegen in Tempe, AZ, the performance company has trained 459 total NFL draftees, including 6 NFL overall #1 picks and 94 NFL first round draft picks, and 9 NBA first-round picks.