×
67 280
Fashion Jobs
CENTRIC BRANDS
Coordinator, Ecommerce Operations
Permanent · New York
CENTRIC BRANDS
Sales Operations Manager
Permanent · New York
PUMA
Merchandising Manager, Retail Accessories
Permanent · Somerville
ATHLETA
Assistant General Manager - Town & Country
Permanent · Palo Alto
COTY
Global Marketing Manager, Marc Jacobs
Permanent · New York
COTY
sr. Analyst, Treasury
Permanent · Sanford
TIFFANY & CO
Quality Assurance Manager
Permanent · Lexington
TIFFANY & CO
Full Time Branch Security Officer - Charlotte
Permanent · Charlotte
TIFFANY & CO
IT Senior Business Analyst - Ecommerce/Payments & Browser/Pim
Permanent · Parsippany-Troy Hills
TIFFANY & CO
Manager, Public Relations— Print & Digital Relations, Americas
Permanent · New York
OLD NAVY
Assistant General Manager ne, Merchandising - Caraway Plaza s/c
Permanent · Jonesboro
MICHAEL KORS
Sales Supervisor - Providence Place ri
Permanent · Providence
URBN
Free People Buying Coordinator - Accessories
Permanent · PHILADELPHIA
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Bradley
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · West Mifflin
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Oceanside
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Elk Grove
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Bloomington
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Springfield
KOHLS
Full-Time Loss Prevention Officer
Permanent · Lincolnwood
KOHLS
Associate Sourcing Materials Manager - Knits
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Humble
Published
Apr 20, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Adidas launches documentary-style video campaign starring Beyoncé

Published
Apr 20, 2021

Adidas has unveiled the evolution of its long-standing brand attitude Impossible Is Nothing via a new campaign starring Beyoncé, among others.


 



It said the campaign “is about rebellious optimism, rooted in the purpose from Adidas in the power of sports to change lives”.

It’s told in the documentary style of home footage as a series that “provides a previously unseen side to some of the most documented individuals in the world, enabled via a powerful narrative delivered by friends or fellow athletes, and animated via resurfaced footage from the archives”.

It said that Beyoncé “saw the possibilities of inviting all of us to find our voice. To use her platform as a stage to celebrate our differences with all people”.

Other stars of the campaign include Siya Kolisi, the first Black captain of the South African Rugby team, who “saw the possibilities to lead his nation to victory at the 2019 World Cup, securing a win that stretched beyond the rugby pitch of Japan and touched the lives — and hearts — of all fellow South Africans”. 

There’s also Tifanny Abreu, the first trans woman to play in the Brazilian Volleyball Superliga, who “saw possibilities to return to the court after five years away, and more importantly to inspire us all to embrace our own identities and live out who we are with courage and authenticity”.

Importantly too, Adidas said that several of the films explore what the whole attitude around Impossible is Nothing means for innovative design, “reimagining what a world-record beating distance shoe could be with the adizero Adios Pro, or how to help end plastic waste in collaboration with Parley’s CEO Cyrill Gutsch”.

Impossible is Nothing is more than a campaign – it’s our attitude.  Seeing possibilities with optimism is key to achieving our purpose of changing lives through the power of sport,” Brian Grevy, Executive Board Member, Global Brands, stressed. “This attitude is what inspires us every day and is pushing us to build the future. Seeing possibilities is for everyone who wants to create a better tomorrow for all people”.

The episodic content series kicks off on April 19, with new stories dropping throughout the spring into summer seasons.

Copyright © 2022 FashionNetwork.com All rights reserved.