Adidas opens first-ever Canadian Terrex store
Adidas officially opened its first-ever Canadian Terrex store in Vancouver, Kitsilano, last month.
Located at 2235 W 4th Ave, Vancouver, BC, the store allows Canadian customers to shop and experience the entire Terrex collection in-person. Terrex, which is Adidas' outdoor-specific brand, offers gear and apparel for outdoor adventures such as climbing, trail running, mountain biking or a day on the snowy mountains.
The store houses an apparel, footwear and accessories product assortment that was specifically curated for the Vancouver outdoor enthusiast. In particular, the Terrex Free Hiker, Xploric outerwear, and Agravic trail range take centre stage at the new location.
Likewise, Kitsilano Terrex aims to serve as a gathering place where consumers can learn from in-house gear fitters, test new products and connect before or after their outdoor adventures.
Completing the immersive experience is a footwear wall with a digital screen showcasing the best of Terrex products, a textured pebble flooring for testing, as well as a discovery zone to learn about Adidas' efforts to help end plastic waste.
"The Terrex store is something we are thrilled to bring to Vancouver and Canada," said Lesley Hawkins, VP retail at Adidas Canada.
"As a brand attuned to the harsh conditions of the outdoors, we couldn't think of a region better suited than Vancouver to start our journey. It's an opportunity to give local outdoor lovers access to the Adidas Terrex products they've been waiting for.”
Previously, Adidas Terrex items were only available to Canadians online or in select stores.
"The Kitsilano Terrex store brings the outdoors into a retail community environment," added Hawkins. "Using state-of-the-art materials and technology, the space showcases Adidas' commitment to innovation and sustainability."
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