Adidas opens new Chicago flagship store

By

Emily Jensen

Published
Oct 5, 2017

On Thursday, the sportswear brand opens its newest store in Chicago. The space will be the brand’s largest flagship store in the world and comes with the launch of an exclusive new sneaker.

 
Located at 1532 North Milwaukee Avenue, the new Adidas Originals flagship store totals 10,000 square feet and takes much of its inspiration from the surrounding neighborhood. The design is partly inspired by the Chicago rapid-transit system, which is known locally as the L. The store will also feature a Community Wall highlighting local events.
 
“Now our largest Adidas Originals store in the world, everything about it exemplifies how we partner with creators who have shared values and an ability to push the bounds of creativity,” Pascha Naderi-Nejad, senior brand director of Adidas Originals, said of the store in a statement. “We’re continuously inspired by Chicago, and the store enables us to celebrate the pioneering culture and creativity the city has to offer.”

As part of its opening, the new Chicago flagship will be the site of the exclusive launch of the new EQT Support ADV “Wicker Park” shoe. Only 350 pairs of the shoe will be produced, retailing for $150 each.  Like the store itself, the shoe uses Chicago as its inspiration, with colors pulled from the city’s flag.
 
The store will also sell special collaborations from the likes of Alexander Wang and Mastermind Japan. Adidas has partnered with artists and non-profits to create custom artwork for the space.