Adidas partners with Toronto Maple Leafs centre Nazem Kadri

By

Jennifer Braun

Published
Mar 7, 2019

Adidas is once again teaming up with the NHL through a multiyear partnership that will highlight Toronto Maple Leafs’ centre Nazem Kadri. 

 
As part of the partnership, the 28-year-old player from London, Ontario, will be featured in a variety of Adidas marketing campaigns and participate in Adidas Hockey and local community events. 
 
“With his speed and creativity, Nazem is one of those players that you love to watch and we’re excited to welcome him to the adidas family” said Stewart Smith, Vice President of Brand for Adidas Canada. 

“Nazem embodies the creator mentality and spirit, which make him a great ambassador for adidas Hockey, for the game and for the next generation of hockey creators.”
 
Nazem, who was drafted 7th overall in the 2009 NHL draft by the Toronto Maple Leafs, said he was “honoured and excited to officially join the Adidas family”.  
 
He has missed the last seven games for the Toronto Maple Leafs, however. The centre sustained a concussion during a game on February 20. As of recently, he was back on the ice practicing with the team. 
 
Adidas has a Hockey roster that includes partnerships with the likes of Sidney Crosby of the Pittsburgh Penguins, Connor McDavid of Edmonton Oilers, and Brock Boeser of the Vancouver Canucks to name a few. 
 
The athletic and lifestyle brand was equally tasked with making the jerseys for the 2019 NHL All-Star Game earlier this year.