Adidas reshapes its French and European management team

By

Sarah Ahssen

Published
Nov 26, 2014

Currently the Managing Director of the Adidas group in France, Alain Pourcelot has been named Senior Vice President Consumer Direct of the group for the Europe zone, a newly created position according to Adidas.

Having arrived at the Adidas group in 2005, Alain Pourcelot will take up this new position as of 1 January 2015. He will thus manage the Adidas and Reebok store networks (retail, franchises and e-commerce).

Taking over on 1 January for Mr Pourcelet as Managing Director of the Adidas group in France will be Guillaume de Monplanet, who is currently the Director of the Adidas brand in France. 39-years old, Guillaume de Monplanet started at Reebok France in 2005.