Adidas sets its eyes on London’s Oxford Street

By

Barbara Santamaria

Published
Dec 3, 2015

A pre-let agreement has been reached between sports company Adidas and Grosvenor Britain & Ireland and Stow Capital Partners on a 34,000 sq ft unit in the heart of London’s West End. The scheme is drafted for an Adidas flagship store, which would open in 2018 if the plans are approved.

Consultation with the local community and stakeholders is underway in advance of a planning application to Westminster City Council. Adidas plans to reconfigure and extend the lower five floors of the ten story building, adding double height windows on the ground floor and extensive frontage onto Oxford street.

Roland Auschel, Adidas Executive Board Member Global Sales said: “This store will be our Flagship retail space in the heart of London’s busiest shopping street. Here, we will provide our consumers with the best adidas experience, showcasing our latest product innovations and exciting marketing co-operations brought to life through a brand new store design and amazing consumer experience!”

Located in the prime retail location of Oxford Street, the new flagship store will be in the opposite side of Selfridges. Oxford Street attracts 600,000 visitors per week and its retailers take approximately £5 billion in sales per year. The West End contributes 3% of the UK’s economic output.