Adidas unveils new Kylie Jenner collaboration
today Mar 15, 2019
Kylie Jenner has unveiled her first fashion collection for Adidas.
The beauty entrepreneur and mega-influencer has teamed up with the sportswear giant on an athleisure series dubbed ‘Reveal Your Voice', as reported by Vogue. The collection, which is now live on the Adidas website and will go on sale on March 16, spans sporty separates such as track pants, a bra top, a tape skirt, a bodysuit and a cropped hoodie, all in soothing tones of baby blue, light purple and grey. A version of the Falcon high top sneaker also features in the lineup.
Jenner was allegedly inspired by her own Kylie Cosmetics range of lip kits when brainstorming the fashion collection. "Shady [is] this really beautiful blue, it's out of the box and inspired me to create all of these super cute clothes with Adidas," she told Vogue. "I think the color turned out so beautifully."
The reality TV star, who was previously an ambassador for the rival athletics brand Puma, was unveiled as the face of Adidas's ‘Falcon' sneaker campaign last August. And she isn't the only member of her famous family affiliated with the brand: her sister Kendall has also worked as an Adidas Originals ambassador, while her brother-in-law Kanye West has a longstanding partnership with the company, which releases his ‘Yeezy' fashion collections.
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