Adore Me's search for diverse models

By

Kate Dingwall

Published
Feb 15, 2017

AdoreMe has launched a campaign to find the newest face of the lingerie e-commerce site. In partnership with Galore Magazine, Adore Me asked any body-positive woman to apply via Instagram.

In the spirit of self-love, entrants were asked to post a video of themselves lip syncing a love song dedicated to themselves. Applications were only accepted on Valentine's Day.

Winners will reportedly receive a modeling contract with Kitten Agency, an all-expenses-paid trip to New York City for the campaign photo shoot, at $1,500 worth of Adore me lingerie.

The New York-based brand first launched in 2011 with a line of intimates but has since branched out into the sleepwear, activewear, and swimwear sectors. Shoppers can either purchase products on a one-time basis, or receive a discount on products if they sign up for a monthly subscription service.

The e-commerce site has earned industry nods, with Business Insider declaring the lingerie company ‘disruptive’ and a ‘clear rival to Victoria’s Secret’. But the brand has been under fire from customers lately. Adore Me was universally panned on Better Business Bureau, receiving an F rating thanks to over 560 customer complaints. Customers claimed that after they made a one-time purchase of a product off AdoreMe, the e-commerce platform signed them up for a subscription service without their permission. Many customers complained that even after they realized they had been signed up involuntarily for the subscription service, canceling the subscription membership was complicated.