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Adore Me makes big splash into swimwear

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today Apr 17, 2017
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Online lingerie startup Adore Me has launched its largest swim collection to date, including both standard and plus sized swimwear.

Styles from Adore Me's 2017 Swim line - Styles from Adore Me's 2017 Swim line


This new 2017 swimwear collection features 88 pieces for both standard and plus sized consumers. The goal of the collection is to bring trendy and affordable swimwear to the market.

As Adore Me seeks out more diverse models previously, this collection features Simone Villas, Vanessa Fonesca, Bruna Lirio and Daniella De Jesus. The large collection aims to put position Adore Me as a key player in swimwear.

Design elements of the collection include trendy high waists and high neck silhouettes as well as generally figure flattering colors and cuts.

In an official release, Adore Me explained, "True to the brand's core values, the swim collection is inclusive and is offered in sizes from petite to plus, being one of the only brands to offer one swim collection to both standard and plus sized women."

Price points range from $39.95 to $69.95.

The New York-based Adore Me began as a lingerie company and quickly amassed over 100 employees across the US and Europe. It has also accrued a large Facebook following of 1.2 million and it is funded by $11.5M of venture capital.

Adore Me is currently ranked #9 on Crain's 2016 Fast 50 list of fastest-growing companies in New York.

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