Adspace teams up with Who What Wear for content distribution partnership
Digital out-of-home video network Adspace has entered into a content distribution partnership with fashion media site Who What Wear. To kick things off, the partners have launched a series of short-form editorial videos airing on Adspace's 4,500 digital ad screens in more than 300 malls across the U.S.
The new video series delivers trend reports, style guides, wardrobe how-tos and fashion news to a style-savvy audience "that makes up 42% of all U.S. female millennials," according to Adspace. Overall, the series is set to reach 80 million consumers per month.
Through this partnership, Who What Wear aims to boost its image as an authority for fashion advice and styling tips by reaching active shoppers in real time.
"Seeing fashion advice from a go-to style resource will have direct impact on young women's decision-making while they're on the path to purchase," said Jonny Hamilton, Adspace's senior vice president of creative and content, and head of Adspace Studios in a release.
In addition to Who What Wear, Adspace also debuted ad partnerships with Vox Media's The Verge and Polygon earlier this month.
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