Aerie announces Iskra Lawrence as newest star in Role Model campaign

By

Dani Greene

Published
Feb 10, 2016

Intimates and swimwear brand Aerie just announced model Iskra Lawrence as its newest star in their #AerieReal campaign. Initiated in 2014, the campaign features untouched photographs of women in their advertisements in support of body acceptance and self-confidence.
 

Lawrence, born in the United Kingdom, is an advocate of the National Eating Disorder Association and champion for body positivity and feeling comfortable in one’s own skin. The Aerie campaign runs from February 28 through March 20, during which Lawrence will tour via pop-up truck and store to U.S. college campuses and Aerie stores. Lawrence joins #AerieReal alums Barbie Ferriera, Eli Almeida and Ally Walsh.
 
"Aerie is about embracing and celebrating the real you; Iskra embodies our mantra of challenging conventional standards through her unique beauty and vibrant personality," states Aerie Global Brand President, Jennifer Foyle. "We are thrilled to bring her to the forefront of our campaigns."

Aerie is an apparel company offering intimates and swimwear to women with sizes ranging from 30AA to 36DDD. Aerie is owned by American Eagle Outfitters, Inc., a leading global retailer of apparel for men, women and kids.