Aerosoles expands into sleepwear
Aerosoles is expanding into sleepwear via a new licensing agreement with United Intimate Group.
Under the agreement, the global footwear brand, which was acquired by American Exchange Group in 2022, will launch women's sleepwear, robes and intimate apparel. In particular, items will be created with a focus on comfort.
The first collections are scheduled to ship in November and will be available at industry leading retailers such as Nordstrom Rack, TJX, and more. Retail price points for items will range from $20-$60.
"I am proud to announce our new partnership with United Intimate Group. This collaboration allows us to expand our brand into new categories with a fresh approach, and we are excited to bring our customers a wide range of new products that showcase the comfort and style that Aerosoles is known for,” said Alen Mamrout CEO of American Exchange Group, which acquired the assets of luxury comfort footwear brand, Aerosoles. The brand first filed for Chapter 11 bankruptcy protection and reorganization in September 2017.
“United Intimate Group's expertise and capabilities make them an ideal partner and we look forward to working together to offer our customers the best possible products.”
Cynthia Nixon, VP of licensing & brand development at American Exchange Group, added: “At American Exchange Group and Aerosoles, our mission is to provide our customers with exceptional comfort in every aspect of their lives. With our well-established partnership with Weisner and the strong market presence of Aerosoles slippers, expanding the Aerosoles brand into sleepwear is a natural extension of our brand. We look forward to continuing to provide our customers with comfort that they can trust.”
Now owned by American Exchange, Aerosoles aims to continue to establish itself as a global lifestyle brand by expanding beyond women's footwear. In July 2022, it expanded into men’s footwear via a new licensing agreement with Orly Corporation, while earlier this year it announced that it is expanding into kids footwear.
"We're excited to partner with Aerosoles and introduce their comfort and lifestyle brand into a new product category. By expanding our sleepwear assortment and brand portfolio, we can cater to both current and new customers in the market,” added Joey Ftiha, president of United Intimate Group Inc.
“This partnership presents a tremendous opportunity to leverage the strong brand recognition of Aerosoles and our expertise in sleepwear to introduce new silhouettes and soft fabrics that align with their renowned comfort."
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