Aesop opens Seven Dials store, adds to area's growing beauty reputation

By

Barbara Santamaria

Published
Jan 27, 2020

Australian luxury skincare brand Aesop is growing its presence in London with the opening of a new boutique at 16 Monmouth Street in the London neighbourhood of Seven Dials.

Owned by Brazil’s Natura, Aesop is known for its meticulously-considered store designs, and the new shop is no different. The unit is fitted with unique curved interior walls, rich timber floorboards and cast iron basins, while the intimate salon space features a burnt sienna bench and brick fireplace. 

The 1,412 sq ft space offers visitors the brand’s range of luxury skincare and haircare products as well as soaps and fragrances.

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A spokesperson from Aesop said: “Clients can explore and select from a complete range of skin, hair and bodycare products, distinguished by botanical and laboratory-generated ingredients. The Seven Dials store’s trained consultants are able to offer advice about products best suited to individual needs.”

Founded in Melbourne in 1987, Aesop is the latest beauty brand to open on Monmouth Street, further cementing the area’s reputation as a one-stop-beauty destination. Also operating there are natural skincare specialists Kiehl's. French beauty brand Caudalie. beauty innovator Deciem, and American sensory beauty brand Fresh.

“The recent opening of Aesop within Seven Dials is perfectly timed to coincide with new year lifestyle overhauls from consumers,”Samantha Bain-Mollison, head of retail at Shaftesbury, commented.

“The addition of this renowned Australian skincare brand within our portfolio also marks an exciting shift for Monmouth Street towards becoming an extensive beauty hub, with international brands increasingly choosing Seven Dials for their West-End home. We are excited to see how the area develops over the coming year and look forward to diversifying our unique lifestyle and beauty mix further throughout 2020.”