Crazy Costume Lady has launched a styling platform designed to help actors pull looks from their own closets for auditions and advise them on how to better tell their characters' stories through their clothing choices.
Crazy Costume Lady works with clothes already in the actor's closet. The three tiered service is available both for one time use as well as through monthly subscription. It offers a range of styling support, from detailed character assessment and wardrobe suggestions sent via email to an in-person consultation to help the actor get the look right for an audition.
Founder Lisa Catalina explains, "This service was created to change the perspective of a styling service being unattainable, and to make people feel comfortable reaching out to professional designers and stylists near them for their next wardrobe dilemma." The idea is to offer actors an affordable service which will take care of their wardrobe so they can focus on acting and getting the job.
Catalina is targeting actors because in her time off before starting Crazy Costume Lady she would help her actor friends prepare for their auditions, running lines with them and diving deep into why their characters were a certain way. One of the central challenges was choosing which clothes in their closets would help tap into the true nature of the character.
Catalina is also an independent designer and claims that working with her actor friends helped her in her own design process through focusing on character development. She said she also realized that her "friends were a lot more confident and said they performed better at their auditions" after they consulted.
Catalina received a dual bachelor's degree in Fashion Marketing and Visual Merchandising from LIM College of New York City in 2010, and has been costuming and styling within different areas of the entertainment industry in LA ever since.
Crazy Costume Lady allows actors to upload head shots, character briefs and audition information onto its website. It offers a headshot shooting service as well as affordable styling service for individuals and designers.
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