Aug 17, 2021
Afterpay US to facilitate live shopping from New York Fashion Week
Aug 17, 2021
Afterpay, the leader in ‘buy now, pay later’ payments, has released its New York Fashion Week (NYFW): The Shows events calendar to reignite retail and unlock consumer access to the latest fashion in the US. Kicking-off on September 7, Afterpay will extend NYFW throughout the city and beyond, with a series of live shopping and interactive events.
Afterpay consumers can participate in NYFW through extensive interactive programming. The company will bring drop culture to the streets with an in-person drop-style, immersive shopping event on September 6 with the help of the Dropshop franchise and Snapchat, it said in a statement.
On September 8, Afterpay will bring House of Afterpay, a pop-up shopping destination that will feature retail experiences, educational programming and In-Real-Life Styling sessions. Additional headline events include the Small Business Showcase, which will provide a unique opportunity for consumers to discover smaller brands that do not typically show during NYFW. House of Afterpay will host designers with a shopping event hosted by fashion and beauty expert Zanna Roberts Rassi.
Rising-star LaQuan Smith will launch his first ‘See Now, Buy Now’ show during NYFW on September 9, giving consumers a front row seat to shop the collections from their own homes.
On September 10, consumers are invited to join celeb stylist Kate Young and Zanna Roberts Rassi for a must-attend styling session featuring the best looks from Revolve for NYFW21.
At Afterpay Quarter, shoppers are invited to celebrate NYFW and New York retail, which will be followed by an Afterparty, a surprise pop-up event with special guests.
"This September, Afterpay is championing the city that never sleeps, igniting New York City retail and opening fashion to the consumer in a way that has never been done before," said Nick Molnar, co-founder and co-CEO. "With a week of interactive events, Afterpay is proud to support New York City's economy and jumpstart a fresh future for the fashion industry across the globe.”
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