Agenda Long Beach kicks off

Agenda Long Beach starts on June 28, kicking off two days of action sports and street-related trade show events, followed by a consumer day called Agenda Festival.

Agenda Long Beach's consumer day Agenda Festival - Twitter: @AgendaShow

For this edition of the trade fair 750 brands will be exhibit in the 250,000 square feet of space in the Long Beach Convention Center.

Agenda Long Beach is Agenda's flagship show, having first launched in 2012. The event showcases products across categories including lifestyle, streetwear, contemporary fashion, action sportswear, outdoor, footwear, and hard goods for both skate and surf. 

After the first two industry-only days, Agenda will open up to the public over the weekend for Agenda Festival. In a release, Agenda describes the consumer day as "a curated mall of pop-up shops dropped in the middle of a music festival."

Live music performances from Lil Yachty and Brockhampton are scheduled, while Converse, Keds, GoPro, Body Glove and Volcom are among the 500 brands hosting pop-up shops.

Consumers will be able to experience brand activations, art installations, panel discussions and a curated food area, with Agenda calling the event "an immersive experience like no other."

Agenda Long Beach takes place June 28-29 with the consumer day Agenda Festival on June 30th.

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