Sep 9, 2015
Alessandra Ambrosio, new face of Brazilian e-commerce platform Dafiti
Sep 9, 2015
The Brazilian model will be the new face of Dafiti, Latin America’s leading online retailer, starring in its Spring/Summer 2016 collection.
The top model, who was recently on the Brazilian soap opera Verdades Secretas (Secret Truths), returns to the fashion world with Dafiti’s latest campaign rocking a seventies-style folk collection. Dafiti’s summer pieces include bohemian apparel, embroidered denim, cardigans and strapless dresses.
The Victoria's Secret angel was joined by Brazilian models Marlon Teixeira, Daniela Braga and Bruna Tenorio to show the collection.
The Dafiti group was founded in 2011 with the backing of Rocket Internet, the same e-commerce incubator that helped develop Zalando. The Brazilian-based online platform grew quickly and is already present in Mexico, Argentina, Colombia and Chile. Leading the online retail market in Latin America, Dafiti offers over 2,000 brands and more than 200,000 products in Brazil, which range from fashion and beauty products to homeware.
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