×
80 820
Fashion Jobs
ASCENA
Sales Manager- Loft Southpark
Permanent · Charlotte
ASCENA
Stock And Merchandising Associate
Permanent · Troy
ESTEE LAUDER
Senior Manager, Brand Procurement - Mac
Permanent · Queens
ESTEE LAUDER
Lead, Project Manager, Quality
Permanent · Queens
ESTEE LAUDER
Senior Manager, CRM & Web Analytics - Global Clinique Online
Permanent · New York
ESTEE LAUDER
Manager, Global Finance - Smashbox
Permanent · Culver City
ESTEE LAUDER
Manager, Brands, Consumer Sciences
Permanent · Melville
KOHLS
Compliance Analyst
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Encinitas
KOHLS
Full-Time Loss Prevention Service Specialist
Permanent · San Diego
KOHLS
Full-Time Loss Prevention Officer
Permanent · Ventura
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Carrollton
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · State College
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Manchester
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Washington
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Lansing
KOHLS
Full-Time Loss Prevention Officer
Permanent · South Plainfield
KOHLS
Sustainability & Environmental Compliance Coordinator (Hybrid)
Permanent · Menomonee Falls
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Spokane
KOHLS
Associate Materials Manager - Wovens (Hybrid)
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Hillsborough Township
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Sioux Falls
Published
Nov 25, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Alexander McQueen introduces seamless omnichannel strategy

Published
Nov 25, 2020

Alexander McQueen has embarked on a new omnichannel strategy having spent the last two years (and especially the last few months) preparing its stores for the new seamless physical-to-digital world.


Alexander McQueen


The strategy was accelerated when it launched its own integrated platform in July, following the conversion of 11 global flagships throughout the US, EMEA, APAC and Japan to fully omni-ready stores.

The seamless integration “emphasises the consistent vision which has been rolled out in all key markets, highlighting the omnichannel initiative, an important approach recently launched which helps link our e-commerce with our bricks and mortar stores, providing an improved, seamless service for our clients”, it said.

“Adopting new technologies, these stores have taken steps to bridge online and offline capabilities, allowing local clients to be served in new innovative ways, regardless of channel,” it added.

In December 2018, the house opened its London Old Bond Street flagship store introducing an entirely new retail approach for the house conceived by McQueen creative director, Sarah Burton. Since then, the concept has been strategically extended across all regions, with new store openings in key cities with strong local clientele and regional tourism.

Across the estate, in keeping with the core values of the house, stores principally feature natural materials – wood on floors, ceilings and walls, granite and onyx sculptures in place of more conventional display tables.

Populated by McQueen-clad mannequins that can be seen up close and from all sides, “the store invites visitors on a fully immersive journey into an instantly recognisable world, echoing the storytelling approach central to the Alexander McQueen name”.

New concept stores have now opened in Hong Kong, Singapore, Shanghai, Beijing, Guangzhou, Seoul, Tokyo, Bangkok, Melbourne, Dubai, Las Vegas, Miami, New York, Milan, Florence and Monaco.

“When you think about McQueen, you think about a creative experience, an emotion, a feeling - and that is exactly what our new stores represent”, said Emmanuel Gintzburger, CEO of Alexander McQueen.

“For us the store is a physical interpretation of that experience and also an extension of our world, perfectly reflecting the mood of both the show and its narrative”.

Copyright © 2022 FashionNetwork.com All rights reserved.