×
81 826
Fashion Jobs
ESTÉE LAUDER
Manager, Global Product Marketing - Smashbox
Permanent · Culver City
ADIDAS
Senior Manager - Materials Engineering
Permanent · Portland
ADIDAS
Senior Event Manager - Nam Events
Permanent · Portland
ADIDAS
Event Manager - Nam Events
Permanent · Portland
ADIDAS
Assistant Project Manager - Digital Innovation
Permanent · Portland
ADIDAS
sr. Manager Business Development - Brand Strategy
Permanent · Portland
ADIDAS
Manager Business Development - Brand Strategy
Permanent · Portland
ROSS STORES
Store Protection Specialist
Permanent · Orlando
ROSS STORES
Store Protection Specialist
Permanent · Oklahoma City
MACY'S
Senior Product Management
Permanent · Johns Creek
LEVI'S
Group Product Manager, Global Consumer Experiences
Permanent · San Francisco
LEVI'S
Group Product Manager, Global Loyalty And rE-Engagement
Permanent · San Francisco
ATHLETA
Assistant General Manager - Stonebriar
Permanent · Frisco
GAP INC
sr Manager, Personalization at Scale Transformation Program Management Office
Permanent · San Francisco
GAP INC
Associate Creative Director
Permanent · San Francisco
GAP INC
Asset Protection Agent
Permanent · Gloucester Township
ABERCROMBIE AND FITCH CO.
Specialist, IT Procurement
Permanent · Columbus
MARSHALLS
Loss Prevention Detective
Permanent · Philadelphia
MARSHALLS
Loss Prevention Detective
Permanent · Elizabeth
MARSHALLS
lp Detective Phoenix
Permanent · Phoenix
MARSHALLS
Loss Prevention Detective
Permanent · Westminster
MARSHALLS
lp Detective Phoenix North
Permanent · Phoenix
Published
Aug 18, 2021
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Allbirds adds performance apparel for the first time

Published
Aug 18, 2021

The importance of health-linked apparel has become clearer with news that Allbirds is adding the category. Allbirds has launched into performance apparel for the firs time with its “nature-powered” collection – Natural Run Apparel.


Allbirds


It said Natural Run Apparel has been designed with premium natural fibres including merino wool and eucalyptus tree. Its Natural Legging is two times more breathable than leading synthetic pairs, it said, adding that “activewear designed to move with you, without going against nature”.

The launch follows the debut of its first-ever performance product, running shoe Tree Dasher.

The company highlighted the performance segment’s dependence on polyester as a major issue for the planet and said the new line has taken two years of development and more than 70 iterations. It meets “industry benchmarks for breathability, sweat-wicking, quick-drying, and comfort stretch”.
And the collection is the “first-ever performance apparel line to be labelled entirely with its Carbon Footprint, ranging from 4.7 kg to 14.5 kg CO2e before being 100% offset to zero”.

The collection consists of five other pieces in addition to the legging — the Natural Bike Short, Natural Run Form Tank, Natural Run Tank and Tee, and Natural Run Short. Sizes start at XS and rise to XXXL.

Copyright © 2021 FashionNetwork.com All rights reserved.