Allbirds enlists Lindsay Lohan for its new "Unexpected Athlete" campaign
For the occasion, the star appears in a video entitled "Unexpected Athlete", and in which she ironizes her selection as an ambassador, commenting that as a "running spokesperson, I am a little unexpected".
A video that shows a personal side of the actress; her love for peanut butter cookies; makes a few winks to her career in the series Mean Girls and references her faux-pas on social networks, a campaign inviting a more lighthearted approach to life. A similar campaign style has been seen at Ugg, which regularly collaborates with star talent, most recently Cher, and uses humor and offbeat in its campaigns.
Filmed in a Californian house, Lohan, who recently said she has been living in Dubai for a few years and going back and forth to New York, is promoting the latest model, "Lux Pink", the latest running shoe by Allbirds, made without plastic.
Despite a slowdown in international sales, the sustainable sneaker brand has experienced strong sales growth in the United States, with an increase of 26% recorded in the first quarter. The brand nevertheless retained a net loss of $21.9 million.
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