Allbirds launches in Canada
Sustainable footwear brand Allbirds has set its eyes on Canada with the launch of ecommerce in the country. To mark the occasion, the company has also opened two pop-up shop locations at Nordstrom Toronto Eaton Centre and Nordstrom Pacific Centre in Vancouver.
“We are looking forward to introducing Canadians to Allbirds, particularly as Canadians have a fundamental understanding about the importance of protecting our environment,” said Tim Brown, Allbirds co-founder in a news statement.
The company officially launched in 2016 with a mission to create better shoes in a sustainable way. They currently offer three styles of shoes and two materials for men and women including the Wool Runner and the Wool Lounger. Most recently, the company launched The Tree Collection, crafted from a textile that Allbirds engineered using Eucalyptus pulp.
“We always try to find new uses for materials that naturally exist right in front of us, rather than relying on cheap synthetics like traditional footwear brands. With a focus on developing on what we call the ‘right amount of nothing’, we are taking the core function of shoes and distilling it to its minimum which results in shoes that look great and feel amazing throughout the day,” said Joey Zwillinger, Allbirds co-founder.
For its Canadian debut, Allbirds has equally introduced a limited-edition Canadian colourway embroidered with a maple leaf to celebrate the company’s expansion, which is exclusively available on Allbirds.ca.
The pop-ups at Nordstrom opened in Toronto and Vancouver on March 30 with five exclusive styles in addition to the full range of products.
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