Allbirds opens first store in the Atlanta area
Sustainable footwear and apparel brand Allbirds has announced the opening of its first store in the Atlanta area marking the brand’s 30th global location.
The new 3,000-square-foot space is a retail store and community center and opened at Atlanta’s Ponce City Market. It was designed to speak to the San Francisco-based brand’s sustainable focus, with displays located around the shop that call attention to the merino wool, sugarcane, tree, and other materials that Allbirds’s products are made of.
The design of the store itself also evokes the natural world, with custom wood try-on chairs and displays, and uniquely shaped mirrors. For customers, the certified B Corporation offers a new approach to sustainability that allows customers to see the carbon footprint of each product clearly displayed – a first for the fashion and footwear industry.
Moreover, the new location includes nods to the local Atlanta community including with Rabbiteye Blueberry shoe lace, handmade laser engraved Georgia Peach pins and photography featuring local members of Allbirds’s Allgood Collective.
Most recently, Allbirds launched into performance apparel for the first time with its “nature-powered” collection – Natural Run Apparel. The launch followed the debut of its first-ever performance product, running shoe Tree Dasher.
The brand currently operates stores across North America, Asia, and Europe.
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