Allbirds opens new store in New York’s Flatiron district

By

Jennifer Braun

Published
Mar 20, 2022

Sustainable footwear and apparel brand Allbirds announced on Friday the opening of a new retail store and community center in New York City’s Flatiron District. 

Like its previous locations, the new 7,100-square-foot space stays true to the brand’s sustainable ethos by using natural materials in replacement of petroleum-based synthetic fibers. Likewise, around the shop merino wool, sugarcane, tree, and other materials that its products are made of are highlighted, while the store design is reminiscent of nature with custom wood try-on chairs and displays, and uniquely shaped mirrors. 

Unique to the new location on 120 5th Ave are a few nods to the local New York community including the launch of laces inspired by the squirrels of Madison Square Park, a store-specific pin that pays tribute to the iconic Flatiron building, as well as a service bar made from hempcrete and douglas fir. 

The store opening marks the brand’s third store in New York and 41st globally, with locations across North America, Asia, and Europe. Earlier this month, it opened its first store in Charlotte and most recently, a new retail store and community center in Carlsbad, California. 

In celebration of the store opening, Allbirds hosted a number of community events including an urban nature walk, group runs, and a plant care workshop.