AllSisters to launch in the US via Victoria’s Secret
AllSisters, the Spanish swimwear brand, has inked a distribution deal with Victoria’s Secret. The label’s designs will be available on the Victoria’s Secret online shop throughout the summer season.
Victoria’s Secret has recently relaunched its swimwear collection after a three-year break. Alongside own-brand bikinis and swimsuits, the brand will sell pieces from 18 third-party labels to complete its swimwear offering and sell their products through the ecommerce store.
Established in 2015, AllSisters is amongst the brands chosen to revamp Victoria’s Secret summer collection. It designs, available only in black or white, are made in Barcelona with a Mediterranean aesthetic and a sustainable approach.
Victoria’s Secret online shop also features brands including Banana Moon, BCBGeneration, Body Glove, Bruno Banani, Eidon, FAE, Jette, Kenneth Cole, La Blanca, Lascana, Lucky Brand, Maaji, Miss Bikini, Nanette Lepore, Seafolly, Skye, The Bikini Lab and AllSisters.
The expanded swimwear offering will be available for purchase online throughout the summer campaign. The partnership marks AllSister’s first venture into the US market.
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