×
28 056
Fashion Jobs
CENTRIC BRANDS
Manager, Production - Denim (Joe's Jeans And Hudson Jeans)
Permanent · Los Angeles
LANE BRYANT
Part Time Sales Manager
Permanent · Gloucester Township
SALLY BEAUTY CORPORATE
District Manager
Permanent · Sacramento
ROSS STORES
Store Protection Specialist
Permanent · Las Vegas
ROSS STORES
Store Protection Specialist
Permanent · Los Angeles
ROSS STORES
Store Protection Specialist
Permanent · Los Angeles
COTY
Assistant Marketing Manager, us Marc Jacobs Fragrance
Permanent · New York
NORDSTROM
Loss Prevention Security Ambassador Bellevue
Permanent · Bellevue
NORDSTROM
Loss Prevention Agent Aventura
Permanent · Aventura
NORDSTROM
Loss Prevention Security Ambassador Nordstrom Northshore
Permanent · Peabody
NORDSTROM INC
sr Maintenance Manager - Riverside, ca
Permanent · Riverside
NORDSTROM
Loss Prevention Security Ambassador Oakbrook
Permanent · Oak Brook
NORDSTROM
Loss Prevention Agent Oakridge Rack
Permanent · San Jose
NORDSTROM
Loss Prevention Agent Southcenter
Permanent · Tukwila
NORDSTROM
Loss Prevention Agent Chicago Maxwell Rack
Permanent · Chicago
NORDSTROM
Loss Prevention Agent Mission Valley Rack
Permanent · San Diego
NORDSTROM
Loss Prevention Security Ambassador Last Chance Phoenix
Permanent · Phoenix
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Wesley Chapel
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Colorado Springs
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Anchorage
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Wappingers Falls
KOHLS
Full-Time Loss Prevention Officer
Permanent · Las Vegas
Published
Jan 24, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon is world's most valuable brand as it breaks $200bn mark

Published
Jan 24, 2020

Amazon has made history as the first brand in the world to be worth over $200 billion (£153bn), defending its position as the world’s most valuable brand for the third consecutive year.


Amazon


According to the latest Brand Finance Global 500 ranking, launched at the World Economic Forum in Davos this week, Amazon’s brand value has now reached $220.8 billion, after growing by 18% compared to last year. 

This is over $60 billion more than Google and $80 billion more than Apple, the world’s second and third most valuable brands.

Microsoft, worth $117bn, and Samsung, worth $94.4bn, complete the top five. And while 44 retail brands feature in this year’s ranking, the first fashion name to appear is Nike, rising a spot to number 41 with a $34.7 billion value. Gucci moved up to spot 99 with a market value of $17.8 billion, and it was followed by Adidas at 109 and Louis Vuitton at 110. 

Target (114), Zara (No.128), and H&M (135) beat Chanel in market valuation, with the famous luxury house coming in at number 136. JD.com (142), Uniqlo (143), Hermes (154) and TJ Maxx (189) are also featured in the top 200 most valuable brands.

According to Brand Finance, the novelty of operating in the digital space is starting to wear off, with some online retailers losing brand value while bricks-and-mortar chains are making gains. This is demonstrated by Walmart, which jumped up three places to enter the top 10 once again after beefing up its digital strategy. The US retailer has recently launched Alphabots, robots that pick and pack online grocery orders at high speeds. 

“Despite the unprecedented disruption caused by e-commerce, the popular assertion that entering digital operations brings instant success while bricks and mortar stores are doomed for extinction is being proved wrong,” said David Haigh, CEO of Brand Finance. 

“As digital operators find they need to remain attentive to consumers and traditional retailers, such as Walmart, successfully adapt to change, we are back to normal as all players realise that ultimately the customer is king.”

Copyright © 2021 FashionNetwork.com All rights reserved.