83 032
Fashion Jobs
ADIDAS
Project Manager - Global Team Sports
Permanent · PORTLAND
QVC
Security Shift Leader
Permanent · SUFFOLK
QVC
on Camera Talent Recruitment & Casting Partner
Permanent · WEST CHESTER
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Norwalk
Permanent · NORWALK
BELK
Store Fulfillment Associate - Full Time
Permanent · FRANKLIN
BELK
Asset Protection Lead - Full Time
Permanent · AUBURN
BELK
Store Fulfillment Associate - Full Time
Permanent · SAVANNAH
BELK
Store Fulfillment Associate - Part Time - Independence Mall
Permanent · WILMINGTON
BELK
Asset Protection Associate - Full Time
Permanent · ROCKY MOUNT
BELK
Store Fulfillment Associate - Part Time - Coastal Grand
Permanent · MYRTLE BEACH
BELK
Store Fulfillment Associate - Full Time - Bridgestreet
Permanent · HUNTSVILLE
BELK
Store Fulfillment Associate - Full Time
Permanent · TUPELO
BELK
Store Fulfillment Associate - Part Time
Permanent · SAVANNAH
BELK
Asset Protection Manager - Triangle
Permanent · RALEIGH
ALO YOGA
Construction Project Manager
Permanent · LOS ANGELES
SUN VALLEY
Sun Valley Marketing Manager
Permanent · SUN VALLEY
LULULEMON
Community Specialist | (Contract) Market Street The Woodlands
Permanent · THE WOODLANDS
LULULEMON
Community Specialist | Orlando Premium Outlet
Permanent · ORLANDO
LULULEMON
Full-Time Community Specialist | Cumberland Mall
Permanent · ATLANTA
FOSSIL
Dam/Dynamic Media Administrator
Permanent ·
KOHLS
Operations Supervisor - Weekend Days
Permanent · PLAINFIELD
KOHLS
Technical Project Manager
Permanent · MENOMONEE FALLS
By
Reuters
Published
Sep 5, 2011
Reading time
2 minutes
Download
Download the article
Print
Text size

Amazon reworks website before offering new tablet

By
Reuters
Published
Sep 5, 2011

NEW YORK | Sun Sep 4, 2011 - Amazon.com Inc is rolling out a major redesign of its familiar website as it prepares to offer a new $250 tablet device to rival Apple Inc's iPad.

Amazon.com
Photo: Reuters

The changes in Amazon's online store "practically scream 'tablet-optimized'," TechCrunch blogger Sarah Perez wrote over the weekend after her site reported seeing a prototype of the company's new device.

The new web pages show a bigger search bar and less clutter to better highlight music, e-books, digital games and applications from the Amazon Appstore using Google's Android operating system, the blog said.

Amazon started rolling out the new design in the last days of August, spokeswoman Sally Fouts said in an email on Sunday.

"We are continuing to roll out the new design to additional customers, but I can't speculate on when the new design will be live for everyone," Fouts wrote.

Amazon, the world's largest online retailer, is introducing the new site and tablet device as the company goes beyond its roots selling through personal computers to reaching customers via the kind of mobile connections they increasingly use.

Getting more mobile devices into the hands of Amazon customers is important, too, because it may enable more impulse buying and increased regular purchases.

The device Amazon is developing sports a back-lit, 7-inch (17.8-cm) screen -- smaller than the iPad's and about the same as Research in Motion's PlayBook, TechCrunch reported earlier. The Amazon tablet is geared toward playing music and movies off the Internet.

TechCrunch, which said it had played with a testing prototype, reported that the plan was for Amazon to offer Amazon Prime -- its $79-a-year Internet streaming service -- for free along with the gadget.

The Internet retailer's first entry in the tablet computing arena -- its Kindle functions more like an electronic-book reader -- has been touted as a strong contender to Apple, whose iPad2 starts at $499, according to the company's website.

Amazon's tablet will be Wi-Fi only and come with a color touchscreen but a limited 6 gigabytes of memory, the tech blog said.

Motorola and Samsung have only chipped away at Apple's three-quarters share of the market, while Hewlett Packard threw in the towel by announcing it would kill off its TouchPad after a final production run.

This past week, Sony Corp leapt into the field with its own poorly reviewed device.

Analysts have been upbeat on Amazon's gadget, particularly if it beats the iPad on price. It may sell as many as 5 million tablets in the fourth quarter, becoming the top rival to Apple, Forrester Research estimates.

Apple sells between 7 million and 9 million tablets a quarter. (Reporting by David Henry, Alistair Barr and Edwin Chan; Editing by Dale Hudson)

© Thomson Reuters 2024 All rights reserved.